Introducing Castellón is an initiative created by the main hotel companies in the province of Castellón, in which the regional and provincial governments, the Castellón airport, as well as the main municipalities of the province of Castellón collaborate.

Its main objective is to carry out marketing actions aimed at publicizing Castellón's tourist offer in international markets, so its activities are focused on product creation - sun and beach, gastronomic, cultural, sports, MICE, ..- as well as its commercialization, carrying out communication actions and collaboration programs with tour operators and specialized agencies.

After the opening of Castellón International Airport in 2015, Introducing Castellon has intensified its marketing actions in international markets, linking the creation of the tourist offer in the province of Castellón, both in the coastal and inland areas, to the growing programming of international flights, thus supporting the increase in countries with which there will be a flight connection.

To achieve this last goal - a better international distribution of the product-, Introducing Castellón has created its own online distribution platform "introducingcastellon.com" that presents a series of proposals and suggestions for programs and experiences for all market segments . Likewise, introducingcastellon.com allows market operators to create their "tailormade" programs, combining resources. introducingcastellon.com is, therefore, the only platform exclusively specialized in the tourism product of Castellón.

For all these reasons, introducingcastellon.com represents the best option to learn about and market Castellón's tourism product, a new product to offer within the Spanish Mediterranean offer.