{"id":5164,"date":"2025-03-13T12:51:48","date_gmt":"2025-03-13T12:51:48","guid":{"rendered":"https:\/\/www.introducingcastellon.com\/introducing-castellon-participates-in-itb-berlin-2025\/"},"modified":"2025-03-13T12:56:46","modified_gmt":"2025-03-13T12:56:46","slug":"introducing-castellon-participates-in-itb-berlin-2025","status":"publish","type":"post","link":"https:\/\/www.introducingcastellon.com\/en\/introducing-castellon-participates-in-itb-berlin-2025\/","title":{"rendered":"Introducing Castell\u00f3n participates in ITB Berlin 2025"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Introducing Castell\u00f3n participates in ITB Berlin 2025<\/h1>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”32px”][vc_column_text]\n

Professional event in Berlin, Germany | March 3-5, 2025<\/span><\/h3>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”32px”][vc_column_text]\n

From March 3 to 5, the Tourism Product Club<\/strong> participated in the Berlin International Tourism Fair (ITB 2025<\/strong>), one of the most important fairs in the sector worldwide. This event has been key to establishing new connections with tour operators and promoting Castell\u00f3n’s tourism offering in the German market, a strategic and growing market for the province.<\/p>\n

Meetings and business opportunities<\/span><\/h2>\n

During the three days of the fair, numerous meetings were held with tour operators and representatives from the German tourism sector. Highlights include:<\/p>\n

\u2714\ufe0f Gebeco-TUI<\/strong> expressed interest in including Castell\u00f3n in its 2026 program, likely combining it with Valencia to strengthen its visibility in the market. A comarketing<\/strong> strategy was agreed upon to boost its launch.<\/p>\n

\u2714\ufe0f Chamaleon Reisen<\/strong> explored the possibility of including new products for 2027, with interest in the Valencia-Castell\u00f3n<\/strong> combination and its offer in inland areas. The possibility of conducting a pilot test in 2025 or 2026 was raised.<\/p>\n

\u2714\ufe0f Alpetour<\/strong>, specializing in groups over 50 and sustainable tourism, highlighted its interest in sports groups<\/strong>, especially cyclists.<\/p>\n

\u2714\ufe0f Fit Reisen<\/strong>, an operator specializing in wellness and health tourism, confirmed the inclusion of Termas El Palasiet and Hotel Rosaleda del Mijares<\/strong> in its catalog, along with the new Magic World Spa Hotel<\/strong>. A two-year comarketing collaboration<\/strong> was agreed (2026-2027).<\/p>\n

\u2714\ufe0f A collaboration was established with Stuttgart Airport<\/strong> to encourage tourism to Castell\u00f3n, coinciding with the launch of a new air route in May.<\/p>\n

Overall, these meetings have opened up new opportunities to position Castell\u00f3n in the German market, highlighting its cultural, natural, and wellness offerings.<\/p>\n

Institutional events and a worrying oversight<\/span><\/h2>\n

The fair also included two key events for the promotion of Spanish and Valencian tourism:<\/p>\n

\ud83d\udccc Noche de Espa\u00f1a<\/strong>, organized by Turespa\u00f1a, featured the presentation of the Spain Tourism Awards 2025<\/strong> and a gastronomic cocktail that facilitated networking. However, it was surprising that the sponsorship of this event fell to Turisme de Catalu\u00f1a<\/strong>, something unprecedented to date.<\/p>\n

\ud83d\udccc Valencian Community Night<\/strong>, an event where the region’s tourist destinations were presented. Benidorm, Alicante-Costa Blanca, Valencia and Elche<\/strong> had their space, but surprisingly Castell\u00f3n was left out of the official presentation<\/strong>. Despite the presence of representatives from the Castell\u00f3n Provincial Board of Trustees and the Product Club<\/strong>, neither the Ministry of Tourism<\/strong> nor any institutional representative made any mention of the province.<\/p>\n

This exclusion generated astonishment and discomfort<\/strong> among the attendees, since Castell\u00f3n had incurred additional expenses to stay in Berlin and attend the event. An explanation has been requested from the Ministry, but to date there has been no official response<\/strong>.<\/p>\n

Conclusions and next steps<\/span><\/h2>\n

From a commercial point of view, the fair has been very productive<\/strong>, allowing us to strengthen relationships with tour operators and open up new business opportunities. This year’s novelty was the presence of Turisme Comunitat Valenciana<\/strong> with its own stand, which improved visibility and allowed for greater promotion.<\/p>\n

However, the institutional management<\/strong> of the event left much to be desired. Castell\u00f3n’s lack of presence at the official presentation of the Valencian Community was a serious error, reflecting the need for greater coordination and commitment on the part of the institutions.<\/p>\n

Looking to the future, it is essential that Castell\u00f3n’s representation at international fairs be more solid and structured, ensuring that the destination receives the visibility it deserves. The German market represents a great growth opportunity for the province, and these events are key to consolidating its position as a quality tourist destination.<\/p>\n

\ud83d\udd39 We will continue working to ensure that Castell\u00f3n has the prominence it deserves in international tourism promotion.<\/strong><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Event photos<\/span><\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”50″][vc_gallery type=”flickity_static_height_style” images=”5155,5153,5159″ flickity_spacing=”default” flickity_controls=”pagination” flickity_overflow=”hidden” flickity_wrap_around=”wrap” flickity_box_shadow=”none” image_loading=”default” onclick=”link_no” flickity_img_height=”500″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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