Introducing Castellón participates in TCV Workshop in Stockholm
Professional event in Stockholm, Sweden – June 10, 2024
During June 10, 2024, a workshop was held in Stockholm to promote tourist destinations in the Valencian Community, organized by the Department of Innovation, Industry, Commerce and Tourism , focused on the gastronomic segment.
The main objective of the workshop was to promote the tourist offer and products of the region, highlighting its cultural and gastronomic wealth. In addition, during the tourist presentation a demonstration was held with typical Valencian products.
Although there was no established appointment schedule, during the time we were at the workshop, several people approached showing interest in IC. Castellón, although less known than destinations such as Costa Blanca or Valencia, pleasantly surprised many attendees. When describing the destination, many discovered it as a “hidden treasure” or “a little gem in a charming corner.”
Although the presentation of the destination was focused mainly on gastronomy, we observed that the main interest of the attendees was focused on thermal tourism, followed by cultural, family and MICE (Meetings, Incentives, Conferences, and Exhibitions).